Event Branding
Global campaign & messaging
Global campaign & messaging
A brand is not a logo, slogan, website, storefront, or packaging. A brand is a set of ideals and values that hold a special place in the minds and hearts of consumers. To achieve this we work to identify a brand’s purpose, define its positioning, establish relevance with target users, and map out a communications plan.
Much like people, a brand name is an important point of reference that establishes a tone and may imply purpose or intrinsic value. It can quickly communicate the attitude of the brand. Is it a Bill or a Bradford? We assess many characteristics including stickiness, sound, appearance, and simplicity, but it ultimately depends on what fits best.
If you’re going to the party make sure that you’re dressed appropriately. Identity design visually communicates a brand’s promise and values, establishes a clear point of difference, and minimizes risk by resonating with customers. “90% of information transmitted to the brain is visual,” and “visuals are processed 60,000X faster in the brain than text.” Sources: 3M Corporation and Nabisco via hubspot.com
While product development is often assigned to a production department or R&D team, we can help ideate, design, prototype, and test new products that organically complement a brand. Our teams are experienced in apparel, outerwear, leather goods, beverages, spirits, and various other consumer goods.
A great user experience guides the customer on a seamless and delightful journey that alleviates pain points and delivers value on their terms.
Understanding your audience is crucial to good communication, and communication is the key to any good relationship.
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