Spil© crafted the name FatBear Scooters along with establishing a new logo identity, messaging, and visual language.
OUR SERVICES
Naming
Visual Language & Messaging
eCommerce Website
FatBear to Get There…
CHANNEL YOUR INNER FATBEAR…
FatBear products merge the latest in battery and electric motor technology with the finest physical materials, from alloy steels to carbon fiber, in order to create the best compact electric transportation devices on the market today. They’re fast, fun, and eco-friendly, too. So hop on and take off.
We crafted an appropriation type of name that applies an animal-spirit to an outdoor rugged product. The final logotype is a bold representation of a fat bear. The type’s truncated angles connote functionality that is tough and reliable, while the bear icon is fun, unique and identifiable. The font Kairos Sans’s adds supports these character traits.
ASPHALT
GRASS
SKY
