Fat Bear to Get There...

Spil© crafted the name FatBear Scooters along with establishing a new logo identity, messaging, and visual language.

Our services

We crafted an appropriation type of name that applies an animal-spirit to an outdoor rugged product. The final logotype is a bold representation of a fat bear. The type’s truncated angles connote functionality that is tough and reliable, while the bear icon is fun, unique and identifiable. The font Kairos Sans’s adds supports these character traits.

ASPHALT

GRASS

SKY

NYC

+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232

CDMX

+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920

DELHI

hi@spil.us

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