Goslings Rum
Spil© repositioned Goslings Rum by communicating a new visual language, a compelling value proposition centered on Bermudian happiness, expanding media partnerships, and utilizing an engaging tone of voice for traditional and digital media.
Our services
- Brand Positioning
- Visual Language & Messaging
- Social Media & Content Creation
- Customer Journey Programs
- Digital Media Buying and Channel Partnerships
- POS & Merchandise Design
- Design Stewardship
- Photography Direction
01
Reconnect with the brand’s roots and provenance.
02
Establish an emotional reason to exist.
03
Communicate an appealing message across touch points and channels.
Dare to be Happy
Goslings Rum is a down-to-earth, happy, and charismatic brand with a friendly character. The Goslings Rum mission is to motivates people to take time to stop and smell the roses, to step away from the rat race and be happy. It is both a universal call to action and a response to the stressors of the modern world. We challenge all to relax, breathe and reclaim the meaningful moments in life.
Goslings Rum is positioned for adults looking for a well-deserved indulgence, Goslings Rum is the brand of rum that provides a reliable recipe perfected over eight generations. Unlike brands that are too sweet, too cool, and overly sophisticated, Goslings Rum is a simple respite committed to encouraging happy and memorable times for adults everywhere.
Performance Highlights
We are results driven organization that relies on data to measure creative performance.
Campaign
Spil© launched the brand’s new positioning and messaging through the #DareToBeHappy campaign
Awareness
To raise awareness for each program a mix of digital, social, and out of home tactics were deployed in win-markets, events, and online.
Engagement
We created a mix of programming, influencer outreach, and merchandise to provide brand engagement opportunities beyond the bottle.
Conversion
Programs were supported with clear objectives to drive site traffic, digital sales, and lead generation.
NYC
+1 917 300 0089
hi@spil.us
Industry City
Brooklyn, New York 11232
CDMX
+52 55 8852 2726 ext. 4312726
cdmx@spil.us
Av. Insurgentes Sur 1431 Piso 10 Int. A
Col. Insurgentes Mixcoac
Benito Juárez, CDMX 03920
DELHI
hi@spil.us
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